We’ve all heard that less is more, but not when applied to the frenetic, fact-filled culture of today. Today we are constantly bombarded with information, junk, information, junk information.
There’s little "free space" left – with advertising embedded on the shopping cart, popping up on the computer screen, scrolling across the TV, you name it. Feeling like there’s barely any space left in our minds, overburdened with unwanted information, we might feel like screaming, but it’s easier and less noticeable to flip the "off" switch. Not take in any more.
So working with today’s overburdened minds, how do you get an audience to turn on the "on" switch and get your own "very important" message across?
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